Well, I finally got the first video in my new series published. It’s part curation, review, and analysis for Kung Fu Hustle (2004) with a few jokes thrown in for good measure. But, I’m not going to sit here and regurgitate the video (you can check it out at Curation w Jokes – Kung Fu Hustle). Instead I want to talk a bit about trying to figure out how to be successful at YouTube. But first, I want to get everyone up to speed.
I’m some random asshole that’s been fapping about on YouTube. I’ve been posting niche content for an already niche MMO called Eve Online, and up until this point, I haven’t treated it seriously at all. However, I have had one video blow up, and gotten a few suggestions to start a Patreon, which has left me wondering if I can monetize my hobby.
Film Joy hosts multiple series -some successful, some less so.
Consistency in Content
TLDR- Keep doing what works; immediately stop what doesn’t.
My What Is Eve Online video was more successful than I could have hoped, yet not only did I not capitalize on it, I seem to have actively sabotaged my audience retention. That’s because whenever a creator uploads a video, it gets recommended to people who had previously watched videos by that creator, whether they are subscribers or not. If they watch those recommendations, then they get recommend even more of their content. If, however, they pass on a creator’s videos enough times, they stop receiving their content as recommendations. Thus, because I frequently uploaded videos that only appealed to a small portion of my potential audience (which is exactly what I’ve been doing), only small portions of my audience watched them, my effective audience shrunk, and I ate pints and pints of peanut butter ice cream and cried into my pillow.
Quite frankly, I think that something similar has been going on with Film Joy. Mikey Neumann’s Movies with Mikey is the strongest performing series on the channel, regularly pulling 50-100k views. These are certainly respectable numbers, but comparing them to those of similar channels reveals that he’s probably pulling in between 20-33% of the views that he should be getting. And let me be clear, the problem is certainly not with his content, because Movies with Mikey is the tits. I believe the problem is that his channel is peppered with episodes from “lesser” series that end up shrinking his audience due to the way YouTube works.
Of course, the YouTube recommendation process can be circumvented by the bell icon, subscriptions feed, and by actually visiting channels, but all these activities require a change in behavior on the part of viewers. Obviously, it would be nice if they changed their behavior in order to ensure they always get our latest content, but that’s something that we have little control over. Thus, I’m going to change something that I have complete control over -my own behavior.
So, what I’m going to probably do is stop uploading Eve Online videos to A Bad Show (For Bad People), and instead put them on their own channel. I wish I had planned all this from the start, but better late than never. One thing’s for sure I definitely need to do something different. I figured my latest upload would blow up the same way that What is Eve Online did -after all, it follows the same formula. But nearly 24 hours later, and it’s sitting at all of a hundred views. In fact, it’s actually under-performing my niche content. Of course, the problem has been exacerbated by the fact that my subscribers didn’t get notified, but that’s a problem I’ll address in my next post.
Speaking of which, I think I’m going to try to blog about a lesson I’ve learned every time I post a video -at least until I run out of things to say. Hopefully, it helps some other creators out. Alright, time to start working on the next video (and to obsessively monitor my Kung Fu Hustle video for an uptick in views).